How Well Do You Manage Your Brand’s Moving Parts?

Thursday, May 11th, 2017

Consumers often associate a brand with its sensory elements – what we can see and touch. The sensory aspects create emotional connections that form the building blocks of a brand. But a successful brand requires many moving parts to operate in sync, and not all of them are obvious to ...

Let Us Now Praise Jeff Bezos

Wednesday, May 10th, 2017

Jeff Bezos is the Abraham Lincoln of the business world: he doesn't let critics stop him from making history. The success of the Amazon Echo encapsulates his resiliency perfectly. eMarketer recently reported that Echo owns more than 70 percent of the market for voice-assisted devices, whose usage grew nearly 130 percent ...

Fyre Festival Debacle Shows the Difference between Marketing and Branding

Friday, April 28th, 2017

The Fyre Festival has become the train wreck you can't ignore. The event organizers, rapper Ja Rule and entrepreneur Billy McFarland, promised attendees "two unforgettable weekends of mystery and music" with acts such as Blink-182 and Major Lazer appearing on a private island in the Exumas April 28-30 and then ...

Why Uber Remains Disruptive and Dangerous

Thursday, April 27th, 2017

Uber is the Kanye West of Silicon Valley: bold and brilliant. Toxic and troubled. Disruptive and dangerous. Uber's willingness to play dirty and its dysfunctional culture are well documented, most recently in a New York Times piece, "Uber's CEO Plays with Fire" that laid bare the controversial management style of CEO Travis ...

Why AI Is the Future of Music

Wednesday, April 12th, 2017

The music industry finally has some reason to celebrate, thanks to artificial intelligence. The Recording Industry Association of America (RIAA) recently announced that music revenues in 2016 grew 11.4 percent to $7.7 billion -- the highest year-over-year growth rate since 1998. Although the industry is only half the size it was ...

Amazon and Walmart Fight for the On-Demand Grocery Shopper

Wednesday, March 29th, 2017

On March 28, Amazon fired a shot in its war with Walmart to define the future of the $600 billion grocery industry. The world's biggest online retailer announced the beta launch of AmazonFresh Pickup, an on-demand grocery service. With AmazonFresh Pickup, customers can order groceries online and have their orders ...

Amazon Wants to Be Your Personal Stylist

Friday, March 24th, 2017

Amazon sure knows how to keep everyone off balance. While retailers are figuring out how to use automated chatbots to service customers, Amazon is pushing a new personal styling feature that relies on the human touch. The Launch of Outfit Compare Days ago, Amazon began to make available to Prime members a ...

Drake and Jay Z Write Rules for Music Moguls

Wednesday, March 22nd, 2017

Drake and Jay Z are among the most successful musicians year after year. Between them, they earned $92 million in 2016 while making the list of Forbes highest-paid musicians, adding to the nearly $97 million they pulled down in 2015, and $93 million in 2014. Drake's 2016 album Views was ...

How the Apple Watch May Simplify Your Next Doctor’s Visit

Monday, March 13th, 2017

Doctors and dentists are not exactly renowned for managing the flow of information in their offices effectively. How many times have you been to a doctor's or dentist's office and gotten the sense that providers spend an inordinate amount of time checking in with administrative staff for patient records? A ...

The Four Elements of the On-Demand Economy

Sunday, March 5th, 2017

Big brands continue to transition to the $57.6 billion on-demand economy, which is characterized by the complete removal of friction from consumer purchases: Jaguar and Shell recently rolled out a partnership to make it possible for people to prepay for gas from their in-car infotainment touchscreens. By using Apple Pay or ...