Keep Your Paws off Lady Gaga

Monday, February 8th, 2016

Never underestimate Lady Gaga. The viral effect of digital has made it possible for artists to experience meteoric rises, falls, and rebounds within a matter of a few short years. If you didn't know any better, you would think that Lady Gaga demonstrates this reality. She exploded in popularity in 2009, ...

Real-Time Marketing Is More Than an Oscars War Room

Wednesday, February 18th, 2015

The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these high-profile events. But as my recently published Gigaom report indicates, ...

Heroes and Villains: Why Deflategate Is Good for the NFL

Monday, January 26th, 2015

Photo source: Wikipedia NFL CMO Dawn Hudson should be pinching herself right now because the "deflategate" controversy is a godsend for the league. Allegations that the New England Patriots knowingly provided underinflated footballs for the AFC championship game have created more conversation about the upcoming Super Bowl XLIX than the NFL ...

Bruno Mars Brings His Own Brand of Cool to the Super Bowl

Sunday, February 2nd, 2014

Is there anything that Bruno Mars cannot do? During a spirited Super Bowl XLVIII halftime show, the Grammy-award winning pop star sang, danced, did the splits, played the drums, and for 12 minutes made us forget we were watching an overhyped, tedious championship game. He also may have provided a ...

Why the NFL Needs Richard Sherman

Tuesday, January 21st, 2014

Welcome to the new modern-day NFL, where athletes are also entertainers and celebrities who cater to every personal taste. Two high-profile athlete/brands will take the stage February 2 to compete in Super Bowl XLVIII. On the one hand, the Denver Broncos feature Quarterback Peyton Manning, who caters to fans of ...

“Hey Kid, Catch”: How Coca-Cola and Mean Joe Greene Launched a Legend

Sunday, February 3rd, 2013

The Super Bowl is the quintessential American pastime. No other event captures the essence of American culture so perfectly: our love of sport, our admiration of spectacle, and our devotion to capitalism. How else do you explain why the Super Bowl advertisements have become as famous as the game itself? ...

Beyonce: Doing What Comes Natural?

Wednesday, January 30th, 2013

Poor Beyonce. She allegedly lip-syncs the National Anthem at the presidential inauguration -- adhering to an accepted practice in the entertainment world -- and the next thing you know, she's being scandalized. Media outlets ranging from CNN to The Huffington Post have breathlessly reported and analyzed the deeper meanings of Beyonce's ...

NFL magazine: fumble or first down?

Sunday, February 5th, 2012

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things NFL. By issuing its own official magazine, the NFL becomes ...

How children named the Super Bowl

Saturday, January 31st, 2009

How the NFL championship game came to be known as the Super Bowl is the stuff of marketing legend.  The game was formed in 1966 when two rival American football organizations, the NFL and AFL, agreed that the best teams of each league would square off against each other in ...

Super Bowl? Super Brand

Saturday, February 9th, 2008

Super Bowl XLII is already remembered as one of the most shocking upsets in sports history -- and that's no hype. But it was also history's second-most watched American TV broadcast of any kind. The Super Bowl has finally become a super brand worthy of all the hype. And ...