Tag Archives: Steve Jobs

Spin Creative Gold with “Yes, And . . .”

Photo credit: Brian Schultz If you want to inspire people to do great work, try the “Yes, and . . .” approach. “Yes, and . . .” is a popular expression in theater, especially in improvisational comedy. You might have … Continue reading

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Designing the Unseen Details

Superior design means getting little details right — even the parts that no one can see. In his landmark biography of Steve Jobs, Walter Isaacson tells the story of Jobs’s obsession to detail in the design of the breakthrough Apple … Continue reading

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Guy Kawasaki: The Catalyst for Good

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market … Continue reading

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Why We Can’t Stop Talking about Steve Jobs

If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let’s face it: Steve Jobs defined the Apple brand, a reality that has been … Continue reading

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Ahmet Ertegun: The Man Who Changed Music

What do you have on your Spotify playlist right now? Chances are that Ahmet Ertegun had a hand influencing the music you’ve chosen. As founder and president of Atlantic Records, Ertegun signed and nurtured musicians who shaped the sound of … Continue reading

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How to Be a Market Maker

Steve Jobs is like the Beatles: we admire them, but how many of marketers believe we can change the world like they did? Well, my newly published white paper, How to Be a Market Maker, shows you how you can … Continue reading

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Where were you when Steve Jobs died?

Where were you when Steve Jobs died, and how did you hear the news? I was snacking on pot stickers with my family at my sister-in-law’s apartment last night when I noticed my Facebook status feed exploding with reports about … Continue reading

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Will the Apple brand become more open without Steve Jobs?

Where is the Apple brand headed in the aftermath of Steve Jobs’s resignation as CEO? It’s a significant question for one of the world’s most valuable companies (depending on the daily ups and downs of the stock market.) Steve Jobs … Continue reading

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