Tag Archives: Starbucks

The Four Elements of the On-Demand Economy

Big brands continue to transition to the $57.6 billion on-demand economy, which is characterized by┬áthe complete removal of friction from consumer purchases: Jaguar and Shell recently rolled out a partnership to make it possible for people to prepay for gas … Continue reading

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This Is the World Uber Has Made

Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in “I’ll Uber to the ball game tonight”). In business settings, we use the term “uberization” or “uberfication” … Continue reading

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How a church emulates Starbucks

In previous blog posts, I’ve discussed how marketers can learn a thing or two from the techniques of televangelists and how religious institutions like Willow Creek Community Church have successfully adopted secular marketing tactics. Now comes the June 13 Wall … Continue reading

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How a church emulates Starbucks

In previous blog posts, I’ve discussed how marketers can learn a thing or two from the techniques of televangelists and how religious institutions like Willow Creek Community Church have successfully adopted secular marketing tactics. Now comes the June 13 Wall … Continue reading

Posted in Marketing | Tagged , , , | 9 Comments