Escaping the social media echo chamber

Wednesday, December 9th, 2009

Embracing social media is like speaking in public.  Technically any company can do it.  But doing it well is a different story.  On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to employ social media and influencers effectively. The Razorfish Social Influence Marketing ...

Why marketers need to create social media guidelines

Thursday, September 24th, 2009

If you are a marketing executive, you need to be actively involved in shaping your company's employee social media guidelines.  I know from experience.  I'm the Razorfish vice president of marketing and keeper of the Razorfish social media guidelines, which we updated recently and made publicly available on September 24.  ...

Are consumers really in control?

Tuesday, September 1st, 2009

A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media.  Just the usual signs that consumers are in control, right? I don't think so.  And I don't believe ...

Razorfish report dispels social myths

Monday, July 13th, 2009

If you're trying to build a brand through social media or influencers, chances are you've experienced a steep learning curve.  Well, don't feel so bad -- you have plenty of company according to a new report launched by my employer Razorfish. According to Fluent: The Razorfish Social Influence Marketing Report, companies ...

Amnesia Razorfish builds its brand by doing

Friday, July 3rd, 2009

In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, "Brands Do."  They asserted that in the era of consumer participation, brands must spend more time doing things than saying things.  Amnesia Razorfish (part of the Razorfish global network) just provided an example of the ...

Zappos, Shaq, Whole Foods, Twitter, and you

Thursday, June 18th, 2009

On June 15 I was privileged to be a speaker at the O'Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O'Reilly and Eric T. Peterson.  The purpose of the event was to swap insights on employing Twitter for business use.  Topics ranged from ...

Jimmy Page, the Hardy Boys & Razorfish

Wednesday, May 27th, 2009

In the Marketing Hitch Ad Industry Innovator series, David Wiggs was kind enough to profile Razorfish and my role as vice president of marketing.  David indicates that Razorfish has "helped reshape marketing conversations by leading public, transparent discussions on how digital touches all aspects of the marketing enterprise."  In my ...

Give Them Hope Now

Sunday, May 10th, 2009

How would you like to make a difference in the lives of at-risk youth? All you need to do is take a moment to contribute to the Give Them Hope Now campaign, launched by Levi's®, a client of my employer Razorfish. By participating in Give Them Hope Now, you'll be supporting the ...

What's the big idea? Razorfish hosts annual Client Summit

Thursday, April 30th, 2009

The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish? In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...

Razorfish publishes 2009 Digital Outlook Report

Sunday, March 8th, 2009

The fifth annual Digital Outlook Report, published today by my employer Razorfish, feels more relevant than ever.  Razorfish issues the DOR to help marketers make smarter decisions about where to make their digital media spend.  And in a recession, marketers are under more pressure to justify how they spend those ...