Tag Archives: Social Influence Marketing

Escaping the social media echo chamber

Embracing social media is like speaking in public.  Technically any company can do it.  But doing it well is a different story.  On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to … Continue reading

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Why marketers need to create social media guidelines

If you are a marketing executive, you need to be actively involved in shaping your company’s employee social media guidelines.  I know from experience.  I’m the Razorfish vice president of marketing and keeper of the Razorfish social media guidelines, which … Continue reading

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Are consumers really in control?

A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media.  Just the usual signs that consumers are … Continue reading

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Razorfish report dispels social myths

If you’re trying to build a brand through social media or influencers, chances are you’ve experienced a steep learning curve.  Well, don’t feel so bad — you have plenty of company according to a new report launched by my employer … Continue reading

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Amnesia Razorfish builds its brand by doing

In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, “Brands Do.”  They asserted that in the era of consumer participation, brands must spend more time doing things than saying things.  Amnesia Razorfish (part of … Continue reading

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Zappos, Shaq, Whole Foods, Twitter, and you

On June 15 I was privileged to be a speaker at the O’Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O’Reilly and Eric T. Peterson.  The purpose of the event was to swap … Continue reading

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Jimmy Page, the Hardy Boys & Razorfish

In the Marketing Hitch Ad Industry Innovator series, David Wiggs was kind enough to profile Razorfish and my role as vice president of marketing.  David indicates that Razorfish has “helped reshape marketing conversations by leading public, transparent discussions on how … Continue reading

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Give Them Hope Now

How would you like to make a difference in the lives of at-risk youth? All you need to do is take a moment to contribute to the Give Them Hope Now campaign, launched by Levi’s®, a client of my employer … Continue reading

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What’s the big idea? Razorfish hosts annual Client Summit

The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish? In context of the summit’s theme — “Art of the Idea” — companies like Mattel discussed how they’re working … Continue reading

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Razorfish publishes 2009 Digital Outlook Report

The fifth annual Digital Outlook Report, published today by my employer Razorfish, feels more relevant than ever.  Razorfish issues the DOR to help marketers make smarter decisions about where to make their digital media spend.  And in a recession, marketers … Continue reading

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