Tag Archives: Smirnoff

The Art of Co-Branding

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  — or sharing your own brand with an outside brand — is an increasingly … Continue reading

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How Smirnoff and Madonna Inspired the World to Dance

Co-brands between artists and celebrities are all the rage, as evidenced recently by the launch of Justin Timberlake’s relationship with Budweiser and Alicia Keys’s co-brand with Blackberry. At the Forrester Research Marketing Forum April 19, Christopher Swope of Live Nation … Continue reading

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Amnesia Razorfish: sexy, social and successful

Recently Australia-based Amnesia Razorfish (part of the Razorfish global network) won the Adnews interactive agency of the year for the third consecutive year. As a Razorfish employee, I’m happy for my colleagues at Amnesia Razorfish (and of course for our … Continue reading

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Smirnoff, Nike, and Lynx embrace Social Influence Marketing

What do a liquor company, sports brand, and a body deodorant have in common? Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, … Continue reading

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Smirnoff, Nike, and Lynx embrace Social Influence Marketing

What do a liquor company, sports brand, and a body deodorant have in common? Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, … Continue reading

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