Tag Archives: SIM Partners

SIM Partners Makes It Easier to “Ride There with Uber”

Location is a catalyst for the $57.6 billion on-demand economy. Case in point: today SIM Partners, a location marketing technology platform provider (and one of my clients) announced that the company has made it possible for brick-and-mortar businesses ranging from restaurants … Continue reading

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Every Day Is Black Friday

For years I used to wake up in the dead of night the day after Thanksgiving and interview Black Friday shoppers while they stood in line, enduring cold weather as they waited for stores to reward their patience with door … Continue reading

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Buy Buttons Try to Make Holiday Shopping Convenient

The holiday shopping season has become anything but seasonal. Brands ranging from Amazon to Target are offering Black Friday sales well in advance of Black Friday. And the development of buy buttons on platforms such as Instagram and Pinterest has … Continue reading

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Will Beacons Help Target Improve the Shopping Experience?

Target recently announced the rollout of beacons at 50 stores in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco, and Seattle. Beacons are devices placed in locations that make it possible to share content (such as offers) with … Continue reading

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Welcome to a New Era of Convenience Shopping

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began … Continue reading

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How SIM Partners and Vibes Are Changing Local Marketing

Let’s pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You’re too far away from your hotel to grab another one. You pull out … Continue reading

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Local Search: “The Next Digital Battleground for Brands”

If you had to choose the next battleground for digital marketing, what would you nominate? Gamification? Mobile? Content marketing? Well, how about local search? According to a new Forrester Consulting study commissioned by local search automation company SIM Partners (a … Continue reading

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