SIM Partners Makes It Easier to “Ride There with Uber”

Thursday, August 25th, 2016

Location is a catalyst for the $57.6 billion on-demand economy. Case in point: today SIM Partners, a location marketing technology platform provider (and one of my clients) announced that the company has made it possible for brick-and-mortar businesses ranging from restaurants to retailers to add a "Ride There with Uber" button to ...

Every Day Is Black Friday

Monday, February 1st, 2016

For years I used to wake up in the dead of night the day after Thanksgiving and interview Black Friday shoppers while they stood in line, enduring cold weather as they waited for stores to reward their patience with door buster sales. Eventually I stopped doing so, mostly because Black ...

Buy Buttons Try to Make Holiday Shopping Convenient

Saturday, November 21st, 2015

The holiday shopping season has become anything but seasonal. Brands ranging from Amazon to Target are offering Black Friday sales well in advance of Black Friday. And the development of buy buttons on platforms such as Instagram and Pinterest has made holiday shopping as convenient as ordering gifts from your ...

Will Beacons Help Target Improve the Shopping Experience?

Wednesday, September 2nd, 2015

Target recently announced the rollout of beacons at 50 stores in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco, and Seattle. Beacons are devices placed in locations that make it possible to share content (such as offers) with a person's mobile device. Through beacons, Target will offer deals ...

Welcome to a New Era of Convenience Shopping

Monday, June 29th, 2015

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began testing shoppable ads in 2014, announced an expansion of its ...

How SIM Partners and Vibes Are Changing Local Marketing

Wednesday, May 13th, 2015

Let's pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You're too far away from your hotel to grab another one. You pull out your mobile phone and Google "shirts near me." Lo and ...

Local Search: “The Next Digital Battleground for Brands”

Monday, December 15th, 2014

If you had to choose the next battleground for digital marketing, what would you nominate? Gamification? Mobile? Content marketing? Well, how about local search? According to a new Forrester Consulting study commissioned by local search automation company SIM Partners (a client of mine), brands with local search strategies are enjoying ...