How an Album Cover Helped Unleash an Outlaw

Monday, September 8th, 2014

During the golden age of album-oriented rock, when a Led Zeppelin double album could sell a million copies before its ship date, country music was for rednecks who wore manure-crusted boots to bed -- or at least, that's what the recording industry believed. But in 1975, Willie Nelson released an album ...

Why Every Year Is the Year of Miley Cyrus

Monday, January 13th, 2014

It's time for the Miley Cyrus bashers to wake up to a stark reality: Miley Cyrus ain't going away. Not in 2014. Not anytime soon. Why? Because when you peel away the layers of twerk-inspired controversy, Miley Cyrus is creating good pop music. And with a major North American tour ...

How One Tweet from Jimmy Page Turned “Ramblize” into a Media Sensation

Thursday, November 21st, 2013

How did an obscure song that was languishing on YouTube for two years suddenly capture the interest of music journalists? Two words: Jimmy Page. Here's the scoop: on November 15, the guitar god shared via Twitter a cryptic message about legendary rapper Biggie Smalls, aka Notorious B.I.G., with a link to ...

5 Customer Experience Lessons from Rolling Stone’s 50 Greatest Live Acts Now

Thursday, August 8th, 2013

If you want to improve your customer experience, read the recently published Rolling Stone overview of the 50 greatest live acts now. The best live acts do something all brands aspire to do: create an experience that make their fans want to come back for more. It's a simple formula ...

Is rock dead?

Monday, March 12th, 2012

What does the future look like for rock and roll? It's a question that will surely be on the minds of participants at the 2012 South by Southwest Music festival, which kicks off this week. I believe the future of rock and roll is very bright -- if you're willing ...

Nice guys finish first

Wednesday, September 7th, 2011

Last year I blogged about how Twitter was a catalyst in the forming of a co-branding relationship that I formed with indie musician AM and Razorfish (where I was in charge of marketing). Since then, digital has once again helped launch a relationship – this time between AM and musician ...

The marketing genius of “Led Zeppelin IV”

Monday, August 29th, 2011

Imagine if Apple unveiled the latest iPhone without a logo or if Lady Gaga had released Born This Way without her name, face, or album title on the cover. That’s what Led Zeppelin did 40 years ago when the band issued its fourth album with a cover consisting solely of a ...

The reincarnation of Amy Winehouse

Friday, July 29th, 2011

Amy Winehouse is the latest example of how sudden death ignites the career of a down-and-out, self-destructive artist. You see it happen time and again: a troubled celebrity dies unexpectedly. Said celebrity then realizes a surge in PR popularity and revenue. I blogged about the phenomenon in 2008 in the wake ...

Life and death in the news business

Friday, June 13th, 2008

The June 9 Advertising Age read like an obituary for the news publishing industry. On Page 1, Ad Age reported that U.S. News & World Report is dropping to a biweekly frequency in response to declining ad page sales and readership of the print edition. On page 3, ...