Real-Time Marketing Is More Than an Oscars War Room

Wednesday, February 18th, 2015

The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these high-profile events. But as my recently published Gigaom report indicates, ...

Real-Time Marketing Gets Real

Tuesday, November 13th, 2012

Only marketers who understand how to interact with the always-on consumer in real time will succeed. That's the premise of a new book written by my iCrossing colleague Rob Garner, Search and Social: The Definitive Guide to Real-Time Content Marketing. Search and Social is the primary resource for helping CMOs ...