Tag Archives: Regis McKenna

Real-Time Marketing Is More Than an Oscars War Room

The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Real-Time Marketing Gets Real

Only marketers who understand how to interact with the always-on consumer in real time will succeed. That’s the premise of a new book written by my iCrossing colleague Rob Garner, Search and Social: The Definitive Guide to Real-Time Content Marketing. … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , , , , , | Leave a comment