How Twitter united indie star AM with Razorfish

Thursday, October 7th, 2010

How does an emerging indie artist in the dysfunctional music industry find an audience anymore? My employer Razorfish is tackling that challenge through an unusual co-branding relationship with indie musician AM, which sees Razorfish playing the role of quasi-record label, concert promoter, and DJ. And so far we are having a ...

Meet the new face of luxury

Tuesday, October 5th, 2010

Michelle Phan has been described as the next Michael Jordan of the upscale endorsement world. She's a 23-year-old Floridian who has become a massive YouTube sensation with her video make-up tutorials and beauty tips As of June 2010, her 100 videos have been viewed more than 150 million times. And ...

How dead is the web?

Wednesday, September 22nd, 2010

With all the recent talk about the "death of the web," you would think that consumers and marketers are abandoning the humble website like a jilted lover in favor of more attractive options like iPhone apps. And yet two recent examples indicate that leading brands take their websites quite seriously: According ...

How the NFL & Facebook build the Coors Light Brand

Friday, September 10th, 2010

For Coors Light, winning the hearts and minds of men aged 21-34 means serving up a different kind of brew that combines the excitement of the NFL and the reach of Facebook. The official beer of the NFL has worked with my employer Razorfish to launch its first-ever Coors Light ...

Are you willing to fly blind? Career advice from the voice of Led Zeppelin

Wednesday, September 1st, 2010

When was the last time you embraced the unknown at work? Maybe when you plunged into social media even though you felt like you didn't know what you were doing? If you are willing to experiment with something new, you know how uncomfortable it feels, sometimes even like you are in ...

Carnival & Delta monetize their Facebook fans

Tuesday, August 24th, 2010

Recently Carnival Cruise Lines and my employer Razorfish announced the launch of a new Facebook application that makes it possible for people to collaborate with their social network to plan vacation cruises. Cruise enthusiasts can explore different types of vacation options and involve their Facebook friends in the planning and ...

New Intel site challenges assumptions about how we shop

Friday, August 20th, 2010

An Intel Core Processor isn't the sort of product a consumer can test drive before buying -- or is it? As described in Brandweek, my employer Razorfish recently launched for Intel a new website that makes it possible for consumers to learn more about Intel Core processors -- not through a ...

Please support charity: water

Monday, August 16th, 2010

Being able to enjoy a glass of clean, safe water is probably something you take for granted, like the sun rising every day.  And yet a billion people in the world lack access to safe water. My employer Razorfish just helped nonprofit charity: water launch a campaign to address this ...

When a superstar leaves your company

Wednesday, June 23rd, 2010

One reason I encourage my Razorfish colleagues to embrace social media is that I believe employees are our best brand ambassadors. Employees who have an active conversation in the markeplace via blogging, Twitter, etc., make the Razorfish brand more authentic while they build their own personal brands at the same ...

New Razorfish report discusses how marketers have responded to the recession

Monday, May 24th, 2010

Today my employer Razorfish announces the publication of the sixth annual Razorfish Outlook Report. This report takes a hard look at trends affecting the chief marketing officer, drawing on essays from thought leaders and an analysis of 2009 media spend by Razorfish clients. Here are a few highlights from the ...