Tag Archives: Razorfish

How Twitter united indie star AM with Razorfish

How does an emerging indie artist in the dysfunctional music industry find an audience anymore? My employer Razorfish is tackling that challenge through an unusual co-branding relationship with indie musician AM, which sees Razorfish playing the role of quasi-record label, … Continue reading

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Meet the new face of luxury

Michelle Phan has been described as the next Michael Jordan of the upscale endorsement world. She’s a 23-year-old Floridian who has become a massive YouTube sensation with her video make-up tutorials and beauty tips As of June 2010, her 100 … Continue reading

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How dead is the web?

With all the recent talk about the “death of the web,” you would think that consumers and marketers are abandoning the humble website like a jilted lover in favor of more attractive options like iPhone apps. And yet two recent … Continue reading

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How the NFL & Facebook build the Coors Light Brand

For Coors Light, winning the hearts and minds of men aged 21-34 means serving up a different kind of brew that combines the excitement of the NFL and the reach of Facebook. The official beer of the NFL has worked … Continue reading

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Are you willing to fly blind? Career advice from the voice of Led Zeppelin

When was the last time you embraced the unknown at work? Maybe when you plunged into social media even though you felt like you didn’t know what you were doing? If you are willing to experiment with something new, you … Continue reading

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Carnival & Delta monetize their Facebook fans

Recently Carnival Cruise Lines and my employer Razorfish announced the launch of a new Facebook application that makes it possible for people to collaborate with their social network to plan vacation cruises. Cruise enthusiasts can explore different types of vacation … Continue reading

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New Intel site challenges assumptions about how we shop

An Intel Core Processor isn’t the sort of product a consumer can test drive before buying — or is it? As described in Brandweek, my employer Razorfish recently launched for Intel a new website that makes it possible for consumers … Continue reading

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Please support charity: water

Being able to enjoy a glass of clean, safe water is probably something you take for granted, like the sun rising every day.  And yet a billion people in the world lack access to safe water. My employer Razorfish just … Continue reading

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When a superstar leaves your company

One reason I encourage my Razorfish colleagues to embrace social media is that I believe employees are our best brand ambassadors. Employees who have an active conversation in the markeplace via blogging, Twitter, etc., make the Razorfish brand more authentic … Continue reading

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New Razorfish report discusses how marketers have responded to the recession

Today my employer Razorfish announces the publication of the sixth annual Razorfish Outlook Report. This report takes a hard look at trends affecting the chief marketing officer, drawing on essays from thought leaders and an analysis of 2009 media spend … Continue reading

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