Introducing “20/20,” a Film Shot with Google Glass by Clark Kokich

Monday, March 17th, 2014

Clark Kokich has built a career helping brands master digital technology. So it's only fitting that Kokich, the chief strategy officer at Marchex, former Razorfish CEO, and author of Do or Die, has created 20/20, the world's first narrative live-action short film shot with Google Glass. The five-minute movie, which ...

The Innovative Sound of AM & Shawn Lee

Tuesday, May 7th, 2013

The rock and pop music industry is alive and well. The business of music as we once knew it might be dead, but musicians continue to thrive and innovate -- if you'll let them. Case in point: today AM & Shawn Lee released La Musique Numerique, a striking blend of ...

Jeff Bezos: the king of content

Wednesday, December 28th, 2011

Jeff Bezos wants Earth's biggest online retailer to become the world's mightiest content publisher and distributor.  In a recent interview with Steven Levy of Wired, Bezos shared how Amazon is creating a web content powerhouse through an a three-pronged, interlocking approach that encompasses the Kindle, Amazon Web Services, and publishing ...

“Do or Die”: tough medicine for the CMO

Monday, December 19th, 2011

Marketers need to shift their focus from saying things about their brands to creating great products and experiences that will make people love their brands. That's what Clark Kokich believes. Clark, chairman of Razorfish, is the author of Do or Die, a new book that challenges marketers to rethink the way ...

Nice guys finish first

Wednesday, September 7th, 2011

Last year I blogged about how Twitter was a catalyst in the forming of a co-branding relationship that I formed with indie musician AM and Razorfish (where I was in charge of marketing). Since then, digital has once again helped launch a relationship – this time between AM and musician ...

How a janitor and “Hotel California” shaped me

Friday, July 8th, 2011

If I have enjoyed any success as a writer and marketer, I need to thank the guy who pushed a broom and carried out the trash at my junior high school in 1977. His name was Larry, and he introduced me to “Hotel California,” a rock epic that has influenced ...

Build your brand with your Twitter profile

Sunday, June 5th, 2011

Most executives on Twitter rely on boring personal profiles that say little about them beyond their titles. And yet your Twitter profile is an opportunity to build your personal brand and humanize your company (even if your account is personal).  Here are three executives who get it right: 1. Clark Kokich The ...

Latin American women: the new global power bloc

Wednesday, November 3rd, 2010

Any business that wants to succeed globally had better respect the power of the Latin American woman. That message was delivered emphatically in two ways recently: On October 31, Brazil elected its first female president, Dilma Rousseff, reportedly a former left-wing guerrilla who later became an energy secretary in Rio Grande do ...

How Best Buy evolves its brand

Wednesday, October 20th, 2010

How do you keep evolving the brand for a $49 billion retailing giant? At Best Buy, keeping the company brand fresh starts with the vision of CEO Brian Dunn, who addressed 650 Razorfish clients and employees at the 10th Annual Razorfish Client Summit. At the Client Summit (which I organized), my ...

Flipping the Bird to marketing executives

Tuesday, October 19th, 2010

What can a badass undercover cop teach a room full of marketing executives? Well, as it turns out, quite a lot -- as 650 attendees of the Razorfish Client Summit found out on October 14 when they witnessed Jay Dobyns discuss his life as an undercover agent for the Bureau ...