How CMOs Can Succeed with Mobile Marketing

Monday, January 14th, 2013

Good news for mobile marketers: U.S. mobile ad spending far exceeded expectations and grew by 180 percent in the United States alone in 2012. The growth of mobile advertising is a timely development in light of today's news about the publication of Mobile Marketing: An Hour a Day, co-authored by ...

Build your brand with your Twitter profile

Sunday, June 5th, 2011

Most executives on Twitter rely on boring personal profiles that say little about them beyond their titles. And yet your Twitter profile is an opportunity to build your personal brand and humanize your company (even if your account is personal).  Here are three executives who get it right: 1. Clark Kokich The ...