How to smell like a man

Friday, December 23rd, 2011

Hey, guys, how would you like to smell like "Wilderness, Open Air & Freedom"? All you need to do is introduce your underarm to Old Spice Denali deodorant, one of the many different brands available in the increasingly crowded category of men's personal body care products. Clearly, times have changed ...

L’Oréal and Procter & Gamble: content marketing masters

Saturday, September 24th, 2011

In our always-on marketing world, it’s tempting to never look back. But sometimes reflection can be instructive. For instance, I was just reviewing a January 2011 Forrester Research report that cited trends for CMOs to watch in 2011. If you give the report a close read, you find Forrester forecasting ...