Tag Archives: Pokemon Go

Four Companies Gobbled Up Immersive Reality Investments in 2017

There is good news and bad news for the immersive reality industry, which consists of businesses that provide augmented reality (AR), mixed reality (MR), and virtual reality (VR) products. First the good news: According to analytics firm Digi-Capital, start-ups in … Continue reading

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Will Apple Take Augmented Reality Mainstream?

Apple critics have been quiet lately. The company is worth more than $900 billion after beating Wall Street’s expectations in its November 2 earnings report. The iPhone 8 is selling better than expected. Consumers are lining up to buy its … Continue reading

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How Pokémon Go Took Over the World with Augmented Reality

They’re in my house. They’re in my car. They’re following me to the store. Of course, I’m speaking of the Pokémon who inhabit the world of Pokémon Go, the augmented reality game that has invaded the lives of smartphone owners … Continue reading

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