Tag Archives: Pinterest

Content Master: The Morton Arboretum

As the leaves of autumn give way to the bare branches of winter, the Morton Arboretum is a place of both refuge and inspiration. The preserve west of Chicago has a well-deserved reputation as a destination for hiking and bicycling¬†amid … Continue reading

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This Is the World Uber Has Made

Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in “I’ll Uber to the ball game tonight”). In business settings, we use the term “uberization” or “uberfication” … Continue reading

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Buy Buttons Try to Make Holiday Shopping Convenient

The holiday shopping season has become anything but seasonal. Brands ranging from Amazon to Target are offering Black Friday sales well in advance of Black Friday. And the development of buy buttons on platforms such as Instagram and Pinterest has … Continue reading

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Welcome to a New Era of Convenience Shopping

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began … Continue reading

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Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools¬†for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is … Continue reading

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How a Brand Shares Its Culture through Visual Storytelling

A journalist recently asked me whether all brands should be on Pinterest. My reply: brands need visual storytelling strategies — which may indeed involve a presence on Pinterest. I recently created for agency iCrossing a visual storytelling strategy that focuses … Continue reading

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Pink Floyd’s “The Dark Side of the Moon”: How an Album Cover Became an Icon

Pink Floyd would have been a perfect match for the visually oriented era of Pinterest and Tumblr had the band emerged today. At the height of Pink Floyd’s popularity in the 1970s, the Floyd’s visually arresting album covers and iconography … Continue reading

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Visual Storytelling the Postal Way

Pop quiz: name five brands that understand visual storytelling. I’ll bet your list included a hip brand like Etsy. Perhaps you included a classically visual brand like Disney, or Tiffany, which has successfully employed Instagram. But I’ll bet the U.S. … Continue reading

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Celebrating Memorable Album Covers

Everything old is new again. In the classic rock era, musicians and their audiences met each other through record albums. For music fans, holding the vinyl in your hands and exploring record cover art was part of the joy of … Continue reading

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Why Your Brand Belongs on Instagram

Pinterest has become the go-to site for brands to tell their stories visually. But if your audience uses mobile devices, your brand belongs on Instagram, too. A new point of view, The CMO’s Guide to Instagram: Why Brands Must Be … Continue reading

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