You’re a fine DJ, Mr. President

Saturday, January 28th, 2012

I've often said that brands are the new DJs because of the exposure they can give to musicians through the commercial use of their songs. And it turns out that the president of the United States can be one, too. Sales of Al Green's "Let's Stay Together" have increased 490 ...

Real-time marketing requires real talent

Tuesday, July 19th, 2011

My employer iCrossing has been collecting digital executives. Thought leader Roger Wood joined the company’s digital media practice in May. Former Jupiter Research analyst Gary Stein joined the strategy team in June. And, as announced today, former NBC Universal executive Tarah Feinberg has been appointed head of the Live Media ...

When a superstar leaves your company

Wednesday, June 23rd, 2010

One reason I encourage my Razorfish colleagues to embrace social media is that I believe employees are our best brand ambassadors. Employees who have an active conversation in the markeplace via blogging, Twitter, etc., make the Razorfish brand more authentic while they build their own personal brands at the same ...

Amnesia Razorfish builds its brand by doing

Friday, July 3rd, 2009

In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, "Brands Do."  They asserted that in the era of consumer participation, brands must spend more time doing things than saying things.  Amnesia Razorfish (part of the Razorfish global network) just provided an example of the ...