Tag Archives: Panera Bread

This Is the World Uber Has Made

Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in “I’ll Uber to the ball game tonight”). In business settings, we use the term “uberization” or “uberfication” … Continue reading

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How Panera Bread Creates a Local Identity

National restaurant chains usually rely on familiarity to build their businesses. When you visit a Starbucks you know what you’re getting, whether you find yourself in Austin or Chicago. But Panera Bread, the successful chain founded in 1987, manages to … Continue reading

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