Tag Archives: Oscar

Oscar shows signs of credibility

Now that I have slammed Oscar for losing its credibility as a brand over the years, I believe it’s only fair to speak up when Oscar gets it right. The 80th Academy Awards restored a lot of credibility in recognizing … Continue reading

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Oscar shows signs of credibility

Now that I have slammed Oscar for losing its credibility as a brand over the years, I believe it’s only fair to speak up when Oscar gets it right. The 80th Academy Awards restored a lot of credibility in recognizing … Continue reading

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Oscar, you suck

I thought I was being tough on the Academy Awards. Now comes a February 22 Wall Street Journal article, “Fade to Bleak,” which examines the bad buzz surrounding the 2008 Academy Awards. Oh, and last month The Washington Post bitched … Continue reading

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Oscar, you suck

I thought I was being tough on the Academy Awards. Now comes a February 22 Wall Street Journal article, “Fade to Bleak,” which examines the bad buzz surrounding the 2008 Academy Awards. Oh, and last month The Washington Post bitched … Continue reading

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Oscar, we don’t believe you

Stuart Elliott recently reported that advertisers are treating the February 24 broadcast of the Academy Awards like the Super Bowl, spending about $1.6 million for a 30-second ad. But there’s a major difference between the Oscars and the Super Bowl: … Continue reading

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Oscar, we don’t believe you

Stuart Elliott recently reported that advertisers are treating the February 24 broadcast of the Academy Awards like the Super Bowl, spending about $1.6 million for a 30-second ad. But there’s a major difference between the Oscars and the Super Bowl: … Continue reading

Posted in Marketing | Tagged , | 3 Comments