How Startup F# Makes Spotify Friendly for Brands

Wednesday, July 31st, 2013

Nimble startups continue to change the music industry by capitalizing on the convergence between branding, technology, and entertainment. Case in point: F#, a New York company founded in 2012 with a mission to connect brands, musicians, and fans through playful experiences on social platforms like Facebook and Spotify. And F# ...

It All Started with an Oreo Cookie

Friday, June 29th, 2012

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, will Kraft join the conversation? The ad itself was simple, clever, and ...