The Four Elements of the On-Demand Economy

Sunday, March 5th, 2017

Big brands continue to transition to the $57.6 billion on-demand economy, which is characterized by the complete removal of friction from consumer purchases: Jaguar and Shell recently rolled out a partnership to make it possible for people to prepay for gas from their in-car infotainment touchscreens. By using Apple Pay or ...

How Uber Feeds an Appetite for Disruption

Friday, August 19th, 2016

The news about Uber rolling out self-driving cars later in August underscores the reason why Uber has become a multi-billion dollar brand within seven years: Uber's core competence is not ride-sharing -- it's disruption. Uber has consistently developed and modified its business model to either drive or participate in disruption. Consider ...

Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

Tuesday, July 1st, 2014

Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is a digital workhorse, popular for awareness building, and customer acquisition, ...

The CMO’s Guide to Pinterest

Thursday, February 16th, 2012

Pinterest is a lot more than a shiny new tool to help you decorate your home – it’s a platform for marketers to build connected brands in visually compelling ways. In a  newly published point of view, The CMO’s Guide to Pinterest, my iCrossing colleague Sarah Kuntsal discusses how brands ...