Tag Archives: Nordstrom

The Four Elements of the On-Demand Economy

Big brands continue to transition to the $57.6 billion on-demand economy, which is characterized by the complete removal of friction from consumer purchases: Jaguar and Shell recently rolled out a partnership to make it possible for people to prepay for gas … Continue reading

Posted in Mobile | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How Uber Feeds an Appetite for Disruption

The news about Uber rolling out self-driving cars later in August underscores the reason why Uber has become a multi-billion dollar brand within seven years: Uber’s core competence is not ride-sharing — it’s disruption. Uber has consistently developed and modified … Continue reading

Posted in Customer Service, Digital | Tagged , , , , , , , , | 2 Comments

Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

The CMO’s Guide to Pinterest

Pinterest is a lot more than a shiny new tool to help you decorate your home – it’s a platform for marketers to build connected brands in visually compelling ways. In a  newly published point of view, The CMO’s Guide … Continue reading

Posted in Digital, Marketing, Social media | Tagged , , , , , , , , | 2 Comments