Tag Archives: New York Times

Why You Need to Hustle Content: A Lesson from The New York Times Innovation Report

The recently leaked New York Times Innovation report has become required reading because the document provides a candid snapshot of a legendary brand struggling to embrace the realities of running a business in the digital era. In unsparing language, the … Continue reading

Posted in Marketing, Media | Tagged , , , , , , , , , , , | 9 Comments

Whitney Houston’s great comeback

Whitney Houston was a fading musical star when she died suddenly on February 11. Within the past decade, her moments of glory – a Top 10 single in 2001 and a chart-topping album in 2009 – were infrequent and overshadowed … Continue reading

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Mercedes-Benz USA creates luxury online

In earlier blog posts, I’ve discussed how Razorfish clients like Intel, Mattel, and MillerCoors are making bold product launches amid the recession.  All along, Mercedes-Benz USA has been doing just that. Case in point: as announced recently, MBUSA has launched … Continue reading

Posted in Agencies, Design, Digital, Marketing | Tagged , , , | 1 Comment

MillerCoors: a bold product launch in a recession

Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate — a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED.  MillerCoors is the latest … Continue reading

Posted in Design, Digital, Marketing | Tagged , , , , | 1 Comment

Coors embraces Social Influence Marketing™

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ — or employing social media and social influencers to meet the … Continue reading

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Coors embraces Social Influence Marketing™

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ — or employing social media and social influencers to meet the … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , , , , , , , , , | 8 Comments