Why You Need to Hustle Content: A Lesson from The New York Times Innovation Report

Monday, May 19th, 2014

The recently leaked New York Times Innovation report has become required reading because the document provides a candid snapshot of a legendary brand struggling to embrace the realities of running a business in the digital era. In unsparing language, the internal report indicts The New York Times for failing to ...

Whitney Houston’s great comeback

Thursday, February 23rd, 2012

Whitney Houston was a fading musical star when she died suddenly on February 11. Within the past decade, her moments of glory – a Top 10 single in 2001 and a chart-topping album in 2009 – were infrequent and overshadowed by embarrassments such as her short-lived reality TV series with ...

Mercedes-Benz USA creates luxury online

Thursday, July 2nd, 2009

In earlier blog posts, I've discussed how Razorfish clients like Intel, Mattel, and MillerCoors are making bold product launches amid the recession.  All along, Mercedes-Benz USA has been doing just that. Case in point: as announced recently, MBUSA has launched the 2010 E-Class automobile with the support of a major online/offline ...

MillerCoors: a bold product launch in a recession

Monday, April 27th, 2009

Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate -- a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED.  MillerCoors is the latest example of a company that proves the point.  Rather than ...

Coors embraces Social Influence Marketing™

Monday, June 9th, 2008

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...