The New CEO Job Requirement: Social Media

Friday, January 18th, 2013

The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog -- yeah, the same John Mackey who stepped in it by comparing Obamacare to ...

Netflix: You Can’t Always Get What You Want

Sunday, January 6th, 2013

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that "Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen" and that members have can "instantly watch unlimited movies and ...

Why Amazon and Netflix don’t always know best

Tuesday, August 16th, 2011

It’s far too easy to allow ourselves to be led around by the nose. Amazon tells us what to buy. Netflix and Pandora suggest movies and music based on our tastes. Facebook and Google+ suggest friends to us. Twitter tells us whom to follow. But those tools reinforce what we know already. ...

How to handle a customer divorce

Wednesday, May 25th, 2011

How do you say goodbye to a customer who no longer wants you? Smart marketers realize that ex-customers can help or hurt your brand depending on how you treat them when they want to leave. Here are two examples: one from a company that does not understand this reality, and the ...

Netflix wants to own your entertainment

Wednesday, March 16th, 2011

According to Deadline Hollywood, Netflix has become a content creator (not just distributor) by outbidding HBO and AMC to underwrite the production of House of Cards, a 26-episode drama series directed by David Fincher. Deadline Hollywood says that the deal (probably worth more than $100 million) is for Netflix "probably the ...

Redbox delivers a social experience

Tuesday, June 23rd, 2009

If you haven't heard of Redbox, you will soon. Redbox rents DVDs for $1 a day through more than 15,000 vending machines.  As reported by the Associated Press recently, Redbox is fast emerging as a rival to Netflix.  I've rented from Redbox several times and agree with Netflix CEO Reed Hastings, ...

Avenue A | Razorfish Unveils Top 10 Digital Brands

Saturday, June 21st, 2008

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss "Digital Darwinism" at the Cannes International Advertising Festival on June 21. Today I'm making available to you his final presentation courtesy of SlideShare. ...

Digital Darwinism at Cannes

Wednesday, June 18th, 2008

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will unveil the top 10 digital brands based on ...