How CMOs Can Succeed with Mobile Marketing

Monday, January 14th, 2013

Good news for mobile marketers: U.S. mobile ad spending far exceeded expectations and grew by 180 percent in the United States alone in 2012. The growth of mobile advertising is a timely development in light of today's news about the publication of Mobile Marketing: An Hour a Day, co-authored by ...

Location-Based Marketing Is More Than a Foursquare Game

Wednesday, September 19th, 2012

The next time your boss insists you create a Foursquare scavenger hunt to make your brand "fun," ask yourself who your audience is and what they'll get out of the experience. Using location-based services such as Foursquare to build your brand is all about providing useful content like deals and ...

Going mobile for the holidays

Monday, December 5th, 2011

  As I mentioned in one of my Black Friday blog posts, holiday shopping is increasingly a mobile experience. Recently Google analyzed consumer shopping trends and arrived at the same conclusion. According to an analysis from the Google Commerce blog: More and more shoppers are reaching for their phones to compare prices, ...

iPhones, beer, & body products discussed at ad:tech Chicago

Tuesday, September 1st, 2009

This blog post comes to you live from ad:tech Chicago 2009.  On September 1, my Razorfish colleague Patrick Moorhead discusses integrating mobility and advertising with Kim Luegers of DraftFCB and Michael Chang of Greystripe.  The session is moderated by Zaw Thet, 4INFO.