Tag Archives: MLB

How Brands Can Be Cool by Going Retro

Sometimes a brand can unleash its inner cool by going retro. The Topps Company is a case in point. Topps has been manufacturing trading cards annually since Joe DiMaggio was playing for the New York Yankees. Since 2001, Topps has … Continue reading

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Major League Baseball shows trust on Twitter

Major League Baseball trusts its Twitter fans. When Kansas City Royals Hall of Famer George Brett joined Twitter, the @MLB Twitter account posted this tweet:   If you’re not a Major League Baseball fan and don’t follow its rich history, … Continue reading

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