How Brands Can Be Cool by Going Retro

Monday, July 2nd, 2012

Sometimes a brand can unleash its inner cool by going retro. The Topps Company is a case in point. Topps has been manufacturing trading cards annually since Joe DiMaggio was playing for the New York Yankees. Since 2001, Topps has issued so-called heritage sets that depict contemporary players in cards ...

Major League Baseball shows trust on Twitter

Saturday, May 5th, 2012

Major League Baseball trusts its Twitter fans. When Kansas City Royals Hall of Famer George Brett joined Twitter, the @MLB Twitter account posted this tweet:   If you’re not a Major League Baseball fan and don’t follow its rich history, the reference to "pine tar above the knuckles" is meaningless and perhaps ...