Tag Archives: Michael Jordan

What NFL CMO Dawn Hudson Can Learn from the NBA’s Comeback

Photo source: guinnessworldrecords.com Dawn Hudson has a lot of work to do. As the NFL’s newly appointed CMO, Hudson enters a maelstrom of controversy caused by the league’s failure to deal with repugnant off-the-field behavior of high-profile players like Ray Rice. But the NFL is not … Continue reading

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The Art of Co-Branding

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  — or sharing your own brand with an outside brand — is an increasingly … Continue reading

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