Are You Ready for the Self-Driving Car?

Wednesday, January 13th, 2016

A few weeks ago, Adweek's Chris Heine asked me how soon Americans will accept self-driving cars -- or vehicles that do all the driving while everyone in the car kicks back and enjoys the ride, freed up to bury our noses in our mobile phones, watch movies on longer drives, ...

How dead is the web?

Wednesday, September 22nd, 2010

With all the recent talk about the "death of the web," you would think that consumers and marketers are abandoning the humble website like a jilted lover in favor of more attractive options like iPhone apps. And yet two recent examples indicate that leading brands take their websites quite seriously: According ...

How the NFL & Facebook build the Coors Light Brand

Friday, September 10th, 2010

For Coors Light, winning the hearts and minds of men aged 21-34 means serving up a different kind of brew that combines the excitement of the NFL and the reach of Facebook. The official beer of the NFL has worked with my employer Razorfish to launch its first-ever Coors Light ...

New Razorfish report discusses how marketers have responded to the recession

Monday, May 24th, 2010

Today my employer Razorfish announces the publication of the sixth annual Razorfish Outlook Report. This report takes a hard look at trends affecting the chief marketing officer, drawing on essays from thought leaders and an analysis of 2009 media spend by Razorfish clients. Here are a few highlights from the ...

Technology = customer experience in 2010

Friday, November 20th, 2009

AT&T Retail Surface Experience from Razorfish - Emerging Experiences on Vimeo. Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer -- a move that underscores the importance of information technology to the agency business.  As my Razorfish colleague Joe Mele wrote, "You better have ...

Mercedes-Benz USA creates luxury online

Thursday, July 2nd, 2009

In earlier blog posts, I've discussed how Razorfish clients like Intel, Mattel, and MillerCoors are making bold product launches amid the recession.  All along, Mercedes-Benz USA has been doing just that. Case in point: as announced recently, MBUSA has launched the 2010 E-Class automobile with the support of a major online/offline ...