Tag Archives: Mashable

Why Kanye West Should Be Twitter’s CEO

Twitter should ask Kanye West to be its CEO — or at least a member of its board. In 72 hours, Kanye has done more to make Twitter relevant and compelling than anything its beleaguered executive team has done during … Continue reading

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How Four Teens Taught Brands a Real-Time Marketing Lesson

You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three … Continue reading

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7 Ways to Make a Content Junkie Cry

I am a content junkie. I read, watch, and listen to anything. The New Yorker, Vice, Rolling Stone, my daughter’s Instagrams, or Vine selfies from people I don’t even know: everything is fair game to be consumed at my all-you-can-eat … Continue reading

Posted in Media | Tagged , , , , | 1 Comment

The Good, the Bad, and Justine Sacco

Only on the Internet. As you probably know by now, on December 20, a PR executive named Justine Sacco became an unlikely news sensation when she tweeted a tasteless remark about AIDs, Africa, and race as she boarded a plane … Continue reading

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The Innovative Sound of AM & Shawn Lee

The rock and pop music industry is alive and well. The business of music as we once knew it might be dead, but musicians continue to thrive and innovate — if you’ll let them. Case in point: today AM & … Continue reading

Posted in Music | Tagged , , , , , , , , , | 2 Comments

The value of small ball

My latest post for the iCrossing Great Finds blog reflects on a recent Social Media Week panel appearance by Richard Dorment of Esquire magazine, iCrossing Chief Strategy Officer Adam Lavelle, and Jermaine Dupri, CEO of So So Def Recordings. Dorment, … Continue reading

Posted in Celebrities, Digital, Facebook, Marketing, Music, Social media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

4 technologies every CMO must know

In 2011, IBM released a report that identified the four biggest challenges keeping CMOs awake at night: the explosion of data, social media, the proliferation of channels and devices, and shifting consumer demographics. Those challenges also represent growth opportunities with … Continue reading

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