Why Kanye West Should Be Twitter’s CEO

Thursday, January 28th, 2016

Twitter should ask Kanye West to be its CEO -- or at least a member of its board. In 72 hours, Kanye has done more to make Twitter relevant and compelling than anything its beleaguered executive team has done during the past year. First came the #SWISH moment on January 24, when ...

How Four Teens Taught Brands a Real-Time Marketing Lesson

Tuesday, July 15th, 2014

You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three teenagers who helped him create the moment on the streets ...

7 Ways to Make a Content Junkie Cry

Friday, June 20th, 2014

I am a content junkie. I read, watch, and listen to anything. The New Yorker, Vice, Rolling Stone, my daughter's Instagrams, or Vine selfies from people I don’t even know: everything is fair game to be consumed at my all-you-can-eat content buffet. I even check my Facebook and LinkedIn feeds before ...

The Good, the Bad, and Justine Sacco

Saturday, December 21st, 2013

Only on the Internet. As you probably know by now, on December 20, a PR executive named Justine Sacco became an unlikely news sensation when she tweeted a tasteless remark about AIDs, Africa, and race as she boarded a plane in London for a lengthy British Airways flight to Cape Town, ...

The Innovative Sound of AM & Shawn Lee

Tuesday, May 7th, 2013

The rock and pop music industry is alive and well. The business of music as we once knew it might be dead, but musicians continue to thrive and innovate -- if you'll let them. Case in point: today AM & Shawn Lee released La Musique Numerique, a striking blend of ...

The value of small ball

Sunday, February 26th, 2012

My latest post for the iCrossing Great Finds blog reflects on a recent Social Media Week panel appearance by Richard Dorment of Esquire magazine, iCrossing Chief Strategy Officer Adam Lavelle, and Jermaine Dupri, CEO of So So Def Recordings. Dorment, Lavelle, and Dupri had a lively conversation about Dupri's bold ...

4 technologies every CMO must know

Wednesday, January 18th, 2012

In 2011, IBM released a report that identified the four biggest challenges keeping CMOs awake at night: the explosion of data, social media, the proliferation of channels and devices, and shifting consumer demographics. Those challenges also represent growth opportunities with emerging technology as the catalyst. To help marketers anticipate and ...