Will the Apple brand become more open without Steve Jobs?

Thursday, August 25th, 2011

Where is the Apple brand headed in the aftermath of Steve Jobs's resignation as CEO? It's a significant question for one of the world's most valuable companies (depending on the daily ups and downs of the stock market.) Steve Jobs is more than the face of the Apple brand -- he ...

Why marketers love bad boys

Tuesday, May 10th, 2011

Why do bad boys and girls fascinate us? Why do people who thumb their noses at society and sometimes self-destruct capture the attention of marketing and business executives? I’ve been pondering these questions ever since I saw Dana Anderson of Kraft Foods discuss “The Bad Boys’ Guide to Digital Bliss” April ...

How Abraham Lincoln can make you a better marketing executive

Saturday, September 12th, 2009

Marketing executives must endure an impossible learning curve.  Social media.  Cloud computing.  Consumer generated content. So many dramatic changes to understand all at once.  Is it any wonder that CMO job tenures seem shaky at best?  Fortunately marketing executives have a role model for adapting constantly to dramatic change: Abraham ...

Jimmy Page, the Hardy Boys & Razorfish

Wednesday, May 27th, 2009

In the Marketing Hitch Ad Industry Innovator series, David Wiggs was kind enough to profile Razorfish and my role as vice president of marketing.  David indicates that Razorfish has "helped reshape marketing conversations by leading public, transparent discussions on how digital touches all aspects of the marketing enterprise."  In my ...

Obama.com & You

Tuesday, May 12th, 2009

View more presentations from David Deal. At FIAP Buenos Aires, my Razorfish colleague Joe Crump discussed seven tactics that marketers can learn from Barack Obama, America's first digital president.  I've reproduced his presentation here and highly recommend you take a moment to browse through it. The seven tactics are: 1. Got a ...

Razorfish, CafeMom study digital moms

Monday, February 2nd, 2009

If marketers want to understand today's mom, we had better get in touch with her digital side.  CafeMom and my employer Razorfish have published a report, Digital Mom, to help.  Digital Mom analyzes the purchasing behavior and media consumption habits of the increasingly digital savvy and powerful mom consumer.  As ...

How children named the Super Bowl

Saturday, January 31st, 2009

How the NFL championship game came to be known as the Super Bowl is the stuff of marketing legend.  The game was formed in 1966 when two rival American football organizations, the NFL and AFL, agreed that the best teams of each league would square off against each other in ...

Number one with a "Bullitt"

Wednesday, December 24th, 2008

  Marketing and communications executives are obsessed with “message consistency.” We want our audiences to form the same impressions of our brands whether they’re reading magazine advertisements carefully designed by our creative team, exploring our company Facebook page, or discussing our organization with our employees at a trade show. But sometimes ...

New Razorfish report studies consumer purchase behavior

Tuesday, October 28th, 2008

Social media influence consumer purchase behavior far more than you might think. That’s a key finding of new Razorfish thought leadership, FEED: The Razorfish Consumer Experience Report. The report is available in Flash and PDF download here: http://feed.razorfish.com and on the Razorfish Digital Design Blog. FEED, launched on 20 October ...

Yep. This is Wal-Mart.

Friday, August 29th, 2008

In Springfield, Illinois, not far from where Barack Obama introduced Joe Biden as his vice presidential running mate, stands an attractive, custard-colored building adorned with red brick walkways, fountains, and two colonnades with quotations from Abraham Lincoln tastefully carved into them. The Abraham Lincoln Presidential Library? Nope. I'm talking ...