Content Is King in Virtual Reality

Saturday, October 15th, 2016

Virtual reality believers have had a lot to smile about lately, as Facebook and Google took big steps to make VR mainstream. On October 4, Google launched its anticipated $79 Daydream View VR headset, part of Google's toolkit to embed VR into our lives through Google's ecosystem, whether we're watching concerts ...

How Facebook and Google Are Bringing Virtual Reality to the Masses

Saturday, June 11th, 2016

When a hot startup launches a virtual reality product, influencers and investors notice. When Facebook and Google bet on virtual reality, the whole world notices. Recently these two market makers unveiled their VR visions and plans at their own bellwether events, Facebook F8 and Google I/O. Both their plans are ...

Facebook’s Media/Entertainment Roadmap

Monday, May 16th, 2016

(Image source: Mark Boster/Los Angeles Times) Facebook has hit a few speed bumps lately as the world's largest social network heads down the path of becoming a media/entertainment business. About a week ago, company was accused of suppressing content from conservative news outlets in its Trending Topics news feed. Then, on May ...

The CMO’s Guide to Facebook Graph Search

Thursday, January 24th, 2013

  Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO's Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According to the PoV, marketers need to get more focused on generating closer ...

The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Tuesday, January 15th, 2013

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today's market-moving, stop-what-you're-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous -- the symbol for a social media phenomenon that has revolutionized the way we live but ...

Facebook Trades Community for Cash

Saturday, May 26th, 2012

What a difference a week makes. Last week, Facebook was poised to conquer the world with a $100 billion initial public offering. After a rocky IPO fraught with financial and legal drama, now the pundits are referring to Facebook as "Fadebook" and even asking if Facebook's best days are behind ...

Facebook co-brands with President Obama

Wednesday, April 20th, 2011

“God, we’ve never done this. I don’t know where to stand.” Those were the words of Facebook COO Sheryl Sandberg as she kicked off a town hall Facebook hosted for President Barack Obama today. The town hall, streamed live and followed avidly on Twitter, was a marketing coup for both Facebook ...