Tag Archives: Mariah Carey

How Hip-Hop Legend Jermaine Dupri Writes His Own Rules

In the world of hip-hop mogul Jermaine Dupri, building excitement for new music means creating his own rules for using social media to engage with fans. Dupri, Mariah Carey’s manager and co-producer, has been a lightning rod for criticism from … Continue reading

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Mariah Carey Turns a Facebook Mistake into an Opportunity

Earlier this week, I blogged about how one musical star of the analog age, Mariah Carey, embraced digital by releasing a new song on Facebook November 11. The song, “The Art of Letting Go,” was shared with Carey’s 14 million … Continue reading

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Lady Gaga and Mariah Carey: Attack of the Digital Divas

Welcome to new music release day 2013, when the deployment of social and mobile technology by the artist is as important as the sharing of the music itself. The era of expecting the unveiling of a record album or song … Continue reading

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