How Hip-Hop Legend Jermaine Dupri Writes His Own Rules

Thursday, May 1st, 2014

In the world of hip-hop mogul Jermaine Dupri, building excitement for new music means creating his own rules for using social media to engage with fans. Dupri, Mariah Carey's manager and co-producer, has been a lightning rod for criticism from frustrated Carey fans who have wanted more information about her career ...

Mariah Carey Turns a Facebook Mistake into an Opportunity

Saturday, November 16th, 2013

Earlier this week, I blogged about how one musical star of the analog age, Mariah Carey, embraced digital by releasing a new song on Facebook November 11. The song, "The Art of Letting Go," was shared with Carey's 14 million Facebook fans, and Carey hosted a listening party in which ...

Lady Gaga and Mariah Carey: Attack of the Digital Divas

Monday, November 11th, 2013

Welcome to new music release day 2013, when the deployment of social and mobile technology by the artist is as important as the sharing of the music itself. The era of expecting the unveiling of a record album or song to carry the day ended a long time ago. On ...