Now THIS Is Real-Time Marketing

Thursday, October 8th, 2015

Gatorade​ must be doing a victory dance in the aftermath of the Chicago Cubs/Pittsburgh Pirates Wild Card playoff game October 7. The sports beverage company is enjoying an avalanche of PR and user-generated marketing created when Pirate Sean Rodriguez pummeled a Gatorade cooler in the dugout during the game. ...

Major League Baseball shows trust on Twitter

Saturday, May 5th, 2012

Major League Baseball trusts its Twitter fans. When Kansas City Royals Hall of Famer George Brett joined Twitter, the @MLB Twitter account posted this tweet:   If you’re not a Major League Baseball fan and don’t follow its rich history, the reference to "pine tar above the knuckles" is meaningless and perhaps ...

Does winning matter in Major League Baseball?

Tuesday, June 16th, 2009

Recently Forbes updated its ranking of the most valuable Major League Baseball teams from a financial standpoint.  The top 5 teams -- the New York Yankees, New York Mets, Boston Red Sox, Los Angeles Dodgers, and Chicago Cubs -- had zero World Series appearances in 2008.  But we should not ...

Roger Clemens is hiring

Monday, March 3rd, 2008

I'm sure that the Roger Clemens The Rocket Sports Grill in Houston was a good idea at the time. Dare I ask what's on the menu? (Thanks NPK for the photo!)

Why steroids won't hurt the Major League Baseball brand

Friday, December 14th, 2007

As expected, the Mitchell Report, released on December 13, implicated several Major League baseball stars like Roger Clemens and Miguel Tejada in the use or posession of steroids. Chicago Tribune columnist Rick Morrissey reacted by lamenting that "We were robbed of an entire era of baseball." But were we really? I ...