Tag Archives: Major League Baseball

Now THIS Is Real-Time Marketing

Gatorade​ must be doing a victory dance in the aftermath of the Chicago Cubs/Pittsburgh Pirates Wild Card playoff game October 7. The sports beverage company is enjoying an avalanche of PR and user-generated marketing created when Pirate Sean Rodriguez pummeled … Continue reading

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Major League Baseball shows trust on Twitter

Major League Baseball trusts its Twitter fans. When Kansas City Royals Hall of Famer George Brett joined Twitter, the @MLB Twitter account posted this tweet:   If you’re not a Major League Baseball fan and don’t follow its rich history, … Continue reading

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Does winning matter in Major League Baseball?

Recently Forbes updated its ranking of the most valuable Major League Baseball teams from a financial standpoint.  The top 5 teams — the New York Yankees, New York Mets, Boston Red Sox, Los Angeles Dodgers, and Chicago Cubs — had … Continue reading

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Roger Clemens is hiring

I’m sure that the Roger Clemens The Rocket Sports Grill in Houston was a good idea at the time. Dare I ask what’s on the menu? (Thanks NPK for the photo!)

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Roger Clemens is hiring

I’m sure that the Roger Clemens The Rocket Sports Grill in Houston was a good idea at the time. Dare I ask what’s on the menu? (Thanks NPK for the photo!)

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Why steroids won’t hurt the Major League Baseball brand

As expected, the Mitchell Report, released on December 13, implicated several Major League baseball stars like Roger Clemens and Miguel Tejada in the use or posession of steroids. Chicago Tribune columnist Rick Morrissey reacted by lamenting that “We were robbed … Continue reading

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Why steroids won’t hurt the Major League Baseball brand

As expected, the Mitchell Report, released on December 13, implicated several Major League baseball stars like Roger Clemens and Miguel Tejada in the use or posession of steroids. Chicago Tribune columnist Rick Morrissey reacted by lamenting that “We were robbed … Continue reading

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