Tag Archives: Madonna

Visual Storytelling in Today’s “All Access” Era

Access. It’s the most valuable currency of celebrity journalism. Photojournalists Bob Gruen and Ken Regan built celebrated careers by getting access to coveted rock stars such as Madonna, whom Ken Regan photographed as she was about to become a star. … Continue reading

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How Louis Vuitton Appeals to Upscale Baby Boomers with Music

Louis Vuitton knows how to target an audience with rock celebrities. The iconic luxury brand is working with another iconic brand, David Bowie, to produce the second television spot ever aired in the company’s 160-year history. The ad, an installment … Continue reading

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5 Customer Experience Lessons from Rolling Stone’s 50 Greatest Live Acts Now

If you want to improve your customer experience, read the recently published Rolling Stone overview of the 50 greatest live acts now. The best live acts do something all brands aspire to do: create an experience that make their fans … Continue reading

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The Art of Co-Branding

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  — or sharing your own brand with an outside brand — is an increasingly … Continue reading

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How Smirnoff and Madonna Inspired the World to Dance

Co-brands between artists and celebrities are all the rage, as evidenced recently by the launch of Justin Timberlake’s relationship with Budweiser and Alicia Keys’s co-brand with Blackberry. At the Forrester Research Marketing Forum April 19, Christopher Swope of Live Nation … Continue reading

Posted in Celebrities, Entertainment, Marketing, Music, Social media | Tagged , , , , , , , , , , , | 3 Comments

Madonna doesn’t need all your luvin’

Wow. Madonna’s critics really have their knives out this week. But she might end up having the last laugh. As you might have heard, sales of her latest album, MDNA, suffered the biggest second-week drop in chart history.  Since the … Continue reading

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Why we need Michael Jackson

If the elections in Iran have brought out the best in Twitter, Michael Jackson has brought out the worst.  His death June 25 unleashed a torrent of morbid celebrity gawking that brought Twitter to its knees.  (Ironically his death will … Continue reading

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Skip the ad? Skip the story

Whoever complained about intrusive advertising hasn’t read the May 2008 issue of Vanity Fair, where the advertising eclipses the content. If you need any convincing, I give you the opening sentences of a head-scratching cover profile of Madonna: “The world … Continue reading

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Skip the ad? Skip the story

Whoever complained about intrusive advertising hasn’t read the May 2008 issue of Vanity Fair, where the advertising eclipses the content. If you need any convincing, I give you the opening sentences of a head-scratching cover profile of Madonna: “The world … Continue reading

Posted in Marketing | Tagged , , , , , , , , | 3 Comments