How Well Do You Manage Your Brand’s Moving Parts?

Thursday, May 11th, 2017

Consumers often associate a brand with its sensory elements – what we can see and touch. The sensory aspects create emotional connections that form the building blocks of a brand. But a successful brand requires many moving parts to operate in sync, and not all of them are obvious to ...

Where were you when Steve Jobs died?

Thursday, October 6th, 2011

Where were you when Steve Jobs died, and how did you hear the news? I was snacking on pot stickers with my family at my sister-in-law's apartment last night when I noticed my Facebook status feed exploding with reports about the death of Steve Jobs -- news reported by citizen journalists ...