Tag Archives: Louis Vuitton

How Coachella Creates a Digital Community

The Coachella Valley Music and Arts Festival is the top music festival in the world, according to Billboard, grossing $67.2 million and attracting 180,000 people in 2013 over the course of two weekends. It’s also an elite experience for the … Continue reading

Posted in Music | Tagged , , , , , , , , , , | Leave a comment

How Louis Vuitton Appeals to Upscale Baby Boomers with Music

Louis Vuitton knows how to target an audience with rock celebrities. The iconic luxury brand is working with another iconic brand, David Bowie, to produce the second television spot ever aired in the company’s 160-year history. The ad, an installment … Continue reading

Posted in Entertainment, Music | Tagged , , , , , , , , , , , , | Leave a comment

Shawn Lee: A Cool Rock ‘n Roll Dad

Sex, drugs, and rock ‘n roll, right? Wrong — for Shawn Lee, anyway. The hip rock musician is a devoted husband, dad, and vegan. Married for 13 years, the American ex-pat living in London takes his kids to school five … Continue reading

Posted in Music | Tagged , , , , , , , | Leave a comment

Meet the new face of luxury

Michelle Phan has been described as the next Michael Jordan of the upscale endorsement world. She’s a 23-year-old Floridian who has become a massive YouTube sensation with her video make-up tutorials and beauty tips As of June 2010, her 100 … Continue reading

Posted in Marketing | Tagged , , , , , , , | 17 Comments

Skip the ad? Skip the story

Whoever complained about intrusive advertising hasn’t read the May 2008 issue of Vanity Fair, where the advertising eclipses the content. If you need any convincing, I give you the opening sentences of a head-scratching cover profile of Madonna: “The world … Continue reading

Posted in Marketing | Tagged , , , , , , , , | 3 Comments

Skip the ad? Skip the story

Whoever complained about intrusive advertising hasn’t read the May 2008 issue of Vanity Fair, where the advertising eclipses the content. If you need any convincing, I give you the opening sentences of a head-scratching cover profile of Madonna: “The world … Continue reading

Posted in Marketing | Tagged , , , , , , , , | Leave a comment