NFL magazine: fumble or first down?

Sunday, February 5th, 2012

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things NFL. By issuing its own official magazine, the NFL becomes ...

L’Oréal and Procter & Gamble: content marketing masters

Saturday, September 24th, 2011

In our always-on marketing world, it’s tempting to never look back. But sometimes reflection can be instructive. For instance, I was just reviewing a January 2011 Forrester Research report that cited trends for CMOs to watch in 2011. If you give the report a close read, you find Forrester forecasting ...

Clint Eastwood ain't the only dirty harry

Wednesday, December 19th, 2007

It's been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat. To become more valuable and durable, marketing executives need to take risks like the marketing execs at L'Oreal, who have launched a viral campaign to support ...