Tag Archives: L’Oreal

NFL magazine: fumble or first down?

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things … Continue reading

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L’Oréal and Procter & Gamble: content marketing masters

In our always-on marketing world, it’s tempting to never look back. But sometimes reflection can be instructive. For instance, I was just reviewing a January 2011 Forrester Research report that cited trends for CMOs to watch in 2011. If you … Continue reading

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Clint Eastwood ain’t the only dirty harry

It’s been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat. To become more valuable and durable, marketing executives need to take risks like the marketing … Continue reading

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Clint Eastwood ain’t the only dirty harry

It’s been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat. To become more valuable and durable, marketing executives need to take risks like the marketing … Continue reading

Posted in Agencies, Marketing | Tagged , , , , , , | Leave a comment