Content Is King in Virtual Reality

Saturday, October 15th, 2016

Virtual reality believers have had a lot to smile about lately, as Facebook and Google took big steps to make VR mainstream. On October 4, Google launched its anticipated $79 Daydream View VR headset, part of Google's toolkit to embed VR into our lives through Google's ecosystem, whether we're watching concerts ...

The Art of Co-Branding

Tuesday, May 7th, 2013

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  -- or sharing your own brand with an outside brand -- is an increasingly popular way for celebrities like Justin Timberlake and major corporations ...

How Smirnoff and Madonna Inspired the World to Dance

Monday, April 29th, 2013

Co-brands between artists and celebrities are all the rage, as evidenced recently by the launch of Justin Timberlake's relationship with Budweiser and Alicia Keys's co-brand with Blackberry. At the Forrester Research Marketing Forum April 19, Christopher Swope of Live Nation provided a case study on how artists and brands can ...