Tag Archives: Live Nation

Content Is King in Virtual Reality

Virtual reality believers have had a lot to smile about lately, as Facebook and Google took big steps to make VR mainstream. On October 4, Google launched its anticipated $79 Daydream View VR headset, part of Google’s toolkit to embed … Continue reading

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The Art of Co-Branding

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  — or sharing your own brand with an outside brand — is an increasingly … Continue reading

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How Smirnoff and Madonna Inspired the World to Dance

Co-brands between artists and celebrities are all the rage, as evidenced recently by the launch of Justin Timberlake’s relationship with Budweiser and Alicia Keys’s co-brand with Blackberry. At the Forrester Research Marketing Forum April 19, Christopher Swope of Live Nation … Continue reading

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