Want customers? Invest in social media

Monday, February 27th, 2012

  If you aren’t generating leads through social media, it’s time to rethink your marketing game plan. That’s a major takeaway from The 2012 State of Inbound Marketing, a new report from marketing software provider HubSpot. Among the report’s conclusions: 62 percent of companies say that social media has become more ...

Advice to those looking for work (and working)

Monday, January 10th, 2011

After experiencing a number of mergers/acquisitions and incredible growth together, Razorfish and I recently parted ways amid new company ownership. I am grateful to Razorfish for the opportunity to have grown into my role as a marketing executive, and, just as importantly, for all the cool people I've come to ...

Using social media to build your personal brand

Monday, November 22nd, 2010

Your personal brand is like your writing style: you have one even if you don't know it. So you might as well figure out how to develop your brand to your advantage. Personal branding was the focus of a November 17 Medill Alumni Club meeting in Chicago, where local pundits spent ...