Tag Archives: LinkedIn

Want customers? Invest in social media

  If you aren’t generating leads through social media, it’s time to rethink your marketing game plan. That’s a major takeaway from The 2012 State of Inbound Marketing, a new report from marketing software provider HubSpot. Among the report’s conclusions: … Continue reading

Posted in Marketing, Social media | Tagged , , , , , , | Leave a comment

Advice to those looking for work (and working)

After experiencing a number of mergers/acquisitions and incredible growth together, Razorfish and I recently parted ways amid new company ownership. I am grateful to Razorfish for the opportunity to have grown into my role as a marketing executive, and, just … Continue reading

Posted in Agencies, Digital, Marketing, Uncategorized | Tagged , , , | 20 Comments

Using social media to build your personal brand

Your personal brand is like your writing style: you have one even if you don’t know it. So you might as well figure out how to develop your brand to your advantage. Personal branding was the focus of a November … Continue reading

Posted in Digital, Marketing, Uncategorized | Tagged , , , , , , , , | 3 Comments