Gini Dietrich Discusses Content Marketing in 2014 and Beyond

Friday, October 18th, 2013

What does the future of content marketing look like? According to Gini Dietrich, founder and CEO of Arment Dietrich, succeeding with content in 2014 and beyond means being visionary, practicing brand journalism, embracing native advertising, and telling employee stories.  The co-author of Marketing in the Round and publisher of the ...

Slash defines a new kind of cool

Monday, January 16th, 2012

A few nights ago, I was hanging out with my 10-year-old daughter Marion and her fifth-grader friend Emma as they took turns showing each other their favorite YouTube videos on a laptop. They surfed from one video to the next as children do, giggling their way through goofy stuff like ...