Tag Archives: Lancome

L’Oréal and Procter & Gamble: content marketing masters

In our always-on marketing world, it’s tempting to never look back. But sometimes reflection can be instructive. For instance, I was just reviewing a January 2011 Forrester Research report that cited trends for CMOs to watch in 2011. If you … Continue reading

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Meet the new face of luxury

Michelle Phan has been described as the next Michael Jordan of the upscale endorsement world. She’s a 23-year-old Floridian who has become a massive YouTube sensation with her video make-up tutorials and beauty tips As of June 2010, her 100 … Continue reading

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