It All Started with an Oreo Cookie

Friday, June 29th, 2012

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, will Kraft join the conversation? The ad itself was simple, clever, and ...

Al Davis: American badass

Sunday, October 9th, 2011

Why should you care about Al Davis, the maverick Oakland Raiders owner who passed away October 8 at the age of 82? Because not only did Al Davis create one of the greatest badass brands of all time with the Oakland Raiders of the National Football League, he was a ...

Why marketers love bad boys

Tuesday, May 10th, 2011

Why do bad boys and girls fascinate us? Why do people who thumb their noses at society and sometimes self-destruct capture the attention of marketing and business executives? I’ve been pondering these questions ever since I saw Dana Anderson of Kraft Foods discuss “The Bad Boys’ Guide to Digital Bliss” April ...

Listening through communities

Monday, February 18th, 2008

Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levi's: Project 501 Design Challenge On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...