Tag Archives: Kraft

It All Started with an Oreo Cookie

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, … Continue reading

Posted in Facebook, Marketing, Social media, Uncategorized | Tagged , , , , , , , , | 1 Comment

Al Davis: American badass

Why should you care about Al Davis, the maverick Oakland Raiders owner who passed away October 8 at the age of 82? Because not only did Al Davis create one of the greatest badass brands of all time with the … Continue reading

Posted in Marketing, Music | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Why marketers love bad boys

Why do bad boys and girls fascinate us? Why do people who thumb their noses at society and sometimes self-destruct capture the attention of marketing and business executives? I’ve been pondering these questions ever since I saw Dana Anderson of … Continue reading

Posted in Marketing, Uncategorized | Tagged , , , , , , , , , , , , | 2 Comments

Listening through communities

Levi’s and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levi’s: Project 501 Design Challenge On January 23, viewers of the TV show … Continue reading

Posted in Agencies, Design, Digital, Marketing | Tagged , , , , , , , | 7 Comments

Listening through communities

Levi’s and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levi’s: Project 501 Design Challenge On January 23, viewers of the TV show … Continue reading

Posted in Agencies, Design, Digital, Marketing | Tagged , , , , , , , | 7 Comments