Tag Archives: Kanye West

Kanye West’s “The Life of Pablo”: Art, Fashion, and the Record Album

The release of Kanye West’s new album, The Life of Pablo, is a testament to the enduring relevance of record albums even as people buy fewer of them year after year. Albums no longer possess any of the commercial power … Continue reading

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Why Kanye West Should Be Twitter’s CEO

Twitter should ask Kanye West to be its CEO — or at least a member of its board. In 72 hours, Kanye has done more to make Twitter relevant and compelling than anything its beleaguered executive team has done during … Continue reading

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#Kanye2020: Brilliant Branding, Bro

The Kanye West brand is like a Ferrari careening down a highway. Sometimes you want to watch the spectacle. Other times you want to get out of the way. And then there are times when you wish you were in … Continue reading

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How Kiss Created a Great Brand with Rock Theater

They finally made the hall. After selling 100 million albums, reinventing the rock concert as theater, launching their own comic book series, and scaring the bejesus out of parents everywhere, Kiss was finally admitted to the Rock and Roll Hall … Continue reading

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How Louis Vuitton Appeals to Upscale Baby Boomers with Music

Louis Vuitton knows how to target an audience with rock celebrities. The iconic luxury brand is working with another iconic brand, David Bowie, to produce the second television spot ever aired in the company’s 160-year history. The ad, an installment … Continue reading

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Rapper Mike Lo: “Those Beats Talk to Me”

He’s Mike Lo if you didn’t know. Underground rapper Mike Lo sings with the swagger of Eminem and smirks like one of the Beastie Boys. He lives in two worlds — the one he needs to make ends meet and … Continue reading

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5 Marketing Lessons from the 121212 Concert for Sandy Relief

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show … Continue reading

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