From Coachella to Jimmy Fallon: Five Ways Classic Rockers Stay Relevant

Sunday, April 12th, 2015

Photo credit: Matt Becker, www.melodicrockconcerts.com A bunch of old rock and rollers are the toast of Coachella. AC/DC, rebounding after the loss of two key members, played a set April 10 that earned the band the kind of acclaim and attention that any artist would envy. Stereogum rated AC/DC the best act ...

“Out Among the Stars”: The Return of the Man in Black

Tuesday, March 25th, 2014

In the entertainment industry, your brand endures after you die. Tupac Shakur released seven record albums after his death and appeared via hologram at Coachella in 2012. Michael Jackson earned $160 million in 2013 despite being dead since 2009. And now Johnny Cash has released Out Among the Stars. The ...

Visual Storytelling the Postal Way

Thursday, January 31st, 2013

Pop quiz: name five brands that understand visual storytelling. I'll bet your list included a hip brand like Etsy. Perhaps you included a classically visual brand like Disney, or Tiffany, which has successfully employed Instagram. But I'll bet the U.S. Postal Service didn't make your list. Maybe it should. The USPS ...

From Eminem to Warhol: creating art out of vinyl

Friday, November 4th, 2011

Daniel Edlen makes art out of vinyl LPs. Yup, I'm talking about the shiny black LPs that defined how we experienced music in the pre-digital era, which have become in vogue again more than 60 years after vinyl was introduced. Daniel's business, Vinyl Art, offers stunning images of iconic musicians ...

What can marketers learn from dumb luck?

Wednesday, November 14th, 2007

About 30 years ago, an unknown movie director named Steven Spielberg was in the throes of despair. He had been entrusted with filming a best-selling novel about a shark that terrorizes a town in Martha's Vineyard, and everything was going wrong. The movie was over budget. The on-location shoot was a ...