Tag Archives: John Hensler

The Long, Strange Trip of the Ron Burgundy Brand

What to make of Anchorman 2: The Legend Continues? The sequel to the popular 2004 Anchorman comedy dominated the cultural landscape months before the movie opened December 18 thanks to an inventive marketing campaign. However, after “changing the way movies … Continue reading

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Harry Potter and the $15 billion adventure

How long can the $15 billion Harry Potter franchise flourish without generating new content? In December 2011, an announcement about the planned launch of a Harry Potter theme park in California generated a frenzy of excitement among bloggers and media … Continue reading

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The case against the Apple iPhone 4S

Should you upgrade for an iPhone 4S? It’s certainly tempting – but my family can’t afford to upgrade each time a new Apple product hits the market, especially if we’re going to make room in our budget for my purchase … Continue reading

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