Tag Archives: Joe Chernov

What is content marketing?

  Occasionally I am asked how content marketing differs from other forms of building a brand. After all, doesn’t all marketing contain content of some sort? Two recent blog posts I wrote for the iCrossing Content Lab illustrate how content … Continue reading

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Co-creation is the future of marketing

I recently wrote a blog post for the iCrossing Content Lab regarding the Raytheon Sum of All Thrills ride — an intriguing experience in which you build your own virtual ride using computer design tools provided by Raytheon. I was … Continue reading

Posted in Design, Digital, Entertainment, Marketing, Uncategorized | Tagged , , , , , , , , , , | 3 Comments