What is content marketing?

Sunday, February 19th, 2012

  Occasionally I am asked how content marketing differs from other forms of building a brand. After all, doesn't all marketing contain content of some sort? Two recent blog posts I wrote for the iCrossing Content Lab illustrate how content marketing consists of building your brand by sharing useful ideas that engage  ...

Co-creation is the future of marketing

Friday, January 13th, 2012

I recently wrote a blog post for the iCrossing Content Lab regarding the Raytheon Sum of All Thrills ride -- an intriguing experience in which you build your own virtual ride using computer design tools provided by Raytheon. I was excited to see Doug Williams of Forrester Research comment on ...