Would Led Zeppelin Succeed Today?

Monday, August 3rd, 2015

Led Zeppelin. The name evokes the hammer of the gods, hypnotic music forged in the mists of Mordor and the mountains of Kashmir, and the heavy gravitas of legend. Here is a band whose place in rock history is secure. Five of its albums are listed in Rolling Stone's ranking of ...

Jimmy Page Shares Three Lessons for Content Marketers

Thursday, May 22nd, 2014

Jimmy Page: legendary guitarist, producer, all-around rock god . . . and a marketing teacher. Yes, the guitar magus knows marketing in addition to music. He not only founded Led Zeppelin but also influenced the band's image, down to crucial details such as the choice of album artwork (most famously for Led ...

Visual Storytelling in Today’s “All Access” Era

Sunday, February 23rd, 2014

Access. It's the most valuable currency of celebrity journalism. Photojournalists Bob Gruen and Ken Regan built celebrated careers by getting access to coveted rock stars such as Madonna, whom Ken Regan photographed as she was about to become a star. Regan, who passed away in 2012, was welcomed into the ...

How One Tweet from Jimmy Page Turned “Ramblize” into a Media Sensation

Thursday, November 21st, 2013

How did an obscure song that was languishing on YouTube for two years suddenly capture the interest of music journalists? Two words: Jimmy Page. Here's the scoop: on November 15, the guitar god shared via Twitter a cryptic message about legendary rapper Biggie Smalls, aka Notorious B.I.G., with a link to ...

Creating Art from Failure: The Design of the “Houses of the Holy” Album Cover

Sunday, November 18th, 2012

Great artists turn limitations into strengths. Case in point: the cover art for Led Zeppelin's Houses of the Holy, the subject of my latest post in a series that celebrates memorable album covers. The story of this astonishing design begins in 1972, when Led Zeppelin, at the height of its creative ...

The marketing genius of “Led Zeppelin IV”

Monday, August 29th, 2011

Imagine if Apple unveiled the latest iPhone without a logo or if Lady Gaga had released Born This Way without her name, face, or album title on the cover. That’s what Led Zeppelin did 40 years ago when the band issued its fourth album with a cover consisting solely of a ...