Tag Archives: Jimmy Page

Would Led Zeppelin Succeed Today?

Led Zeppelin. The name evokes the hammer of the gods, hypnotic music forged in the mists of Mordor and the mountains of Kashmir, and the heavy gravitas of legend. Here is a band whose place in rock history is secure. Five … Continue reading

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Jimmy Page Shares Three Lessons for Content Marketers

Jimmy Page: legendary guitarist, producer, all-around rock god . . . and a marketing teacher. Yes, the guitar magus knows marketing in addition to music. He not only founded Led Zeppelin but also influenced the band’s image, down to crucial details such … Continue reading

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Visual Storytelling in Today’s “All Access” Era

Access. It’s the most valuable currency of celebrity journalism. Photojournalists Bob Gruen and Ken Regan built celebrated careers by getting access to coveted rock stars such as Madonna, whom Ken Regan photographed as she was about to become a star. … Continue reading

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How One Tweet from Jimmy Page Turned “Ramblize” into a Media Sensation

How did an obscure song that was languishing on YouTube for two years suddenly capture the interest of music journalists? Two words: Jimmy Page. Here’s the scoop: on November 15, the guitar god shared via Twitter a cryptic message about … Continue reading

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Creating Art from Failure: The Design of the “Houses of the Holy” Album Cover

Great artists turn limitations into strengths. Case in point: the cover art for Led Zeppelin’s Houses of the Holy, the subject of my latest post in a series that celebrates memorable album covers. The story of this astonishing design begins … Continue reading

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The marketing genius of “Led Zeppelin IV”

Imagine if Apple unveiled the latest iPhone without a logo or if Lady Gaga had released Born This Way without her name, face, or album title on the cover. That’s what Led Zeppelin did 40 years ago when the band … Continue reading

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