Tag Archives: Jimmy Fallon

Can U2 Be Cool Again?

U2 has something in common with its corporate partner Apple: they both make a lot of money. And they both struggle to be cool. U2 earns gigantic paydays with high-profile concert tours that appeal to its Baby Boomer fan base. … Continue reading

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Old bands, great brands shine in 2010

There seems to be no end to the merchandising of so-called legacy rock stars, and 2010 was no exception: In February the ghost of Elvis returned to Las Vegas with the opening of Cirque du Soleil Viva ELVIS. The Rolling … Continue reading

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