Jeff Bezos: the king of content

Wednesday, December 28th, 2011

Jeff Bezos wants Earth's biggest online retailer to become the world's mightiest content publisher and distributor.  In a recent interview with Steven Levy of Wired, Bezos shared how Amazon is creating a web content powerhouse through an a three-pronged, interlocking approach that encompasses the Kindle, Amazon Web Services, and publishing ...

Actions speak louder than words for BP & consumers

Monday, May 3rd, 2010

Jeff Bezos once said famously that a brand is formed mostly by what a company does, not by what it says. If that's the case, then the BP brand is in serious trouble -- provided that consumers are going to take action, too. About 10 years go, BP repositioned its ...