Black Friday in a hardscrabble town

Saturday, November 27th, 2010

Black Friday is like any other day in Phillips, Wisconsin. Nestled between the lakes and northwoods birch trees, Phillips is a hardscrabble town of 1,675 souls who by on summer tourism, winter hunting, and a lot of grit -- the kind of people you meet in the songs of Bruce Springsteen ...

Have you embraced immersive marketing?

Thursday, November 22nd, 2007

Forrester Research analyst Shar VanBoskirk recently asked whether the future of marketing might be "immersive marketing," or creating an all-encompassing brand experience across any channel where the consumer lives. The answer is a definitive yes. My employer Avenue A | Razorfish completed a Digital Consumer Behavior Study in 2007 ...