Tag Archives: JCPenney

Black Friday in a hardscrabble town

Black Friday is like any other day in Phillips, Wisconsin. Nestled between the lakes and northwoods birch trees, Phillips is a hardscrabble town of 1,675 souls who by on summer tourism, winter hunting, and a lot of grit — the … Continue reading

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Have you embraced immersive marketing?

Forrester Research analyst Shar VanBoskirk recently asked whether the future of marketing might be “immersive marketing,” or creating an all-encompassing brand experience across any channel where the consumer lives. The answer is a definitive yes. My employer Avenue A | … Continue reading

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Have you embraced immersive marketing?

Forrester Research analyst Shar VanBoskirk recently asked whether the future of marketing might be “immersive marketing,” or creating an all-encompassing brand experience across any channel where the consumer lives. The answer is a definitive yes. My employer Avenue A | … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , | Leave a comment