Real-Time Marketing Is More Than an Oscars War Room

Wednesday, February 18th, 2015

The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these high-profile events. But as my recently published Gigaom report indicates, ...

Why Your Brand Needs to Be a Youtility

Thursday, March 27th, 2014

Ellen DeGeneres crashed Twitter with her Oscars selfie, but your business does not need access to Hollywood A-listers to make your own mark. On March 25, author Jay Baer and Anna Hrach of digital agency ethology showed how simply providing useful content can make your brand more valuable to your ...

New Altimeter Group report challenges social software vendors to grow up

Thursday, January 5th, 2012

  If you've ever felt that your company's social media platforms have spiraled out of control, you are not alone. According to a new Altimeter Group report, brands manage an average of 178 discrete social media accounts such as YouTube channels and Facebook pages. The report, A Strategy for Managing Social ...

Marketing by helping, not selling

Thursday, September 15th, 2011

The future of marketing is helping, not selling. Those were the words of content strategist Jay Baer at the recent Content Marketing World conference, an event focused on helping brands become better content marketers. So what exactly does it mean to market by helping? On September 15, Internet security firm McAfee ...

Spammers, Baby Boomers, and Google+

Wednesday, July 27th, 2011

Boy, do I feel like a digital slacker. On June 28, Google invited me to a Field Trial of Google+ -- and you better believe I interrupted a family vacation to get involved lest I miss out on all the fun. But unlike Jay Baer and Chris Brogan, I’ve failed to contribute ...