The Art of Co-Branding

Tuesday, May 7th, 2013

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  -- or sharing your own brand with an outside brand -- is an increasingly popular way for celebrities like Justin Timberlake and major corporations ...

Why We Can’t Stop Talking about Steve Jobs

Friday, April 26th, 2013

If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let's face it: Steve Jobs defined the Apple brand, a reality that has been underscored lately by grumbling among the pundits that Apple is ...

Where were you when Steve Jobs died?

Thursday, October 6th, 2011

Where were you when Steve Jobs died, and how did you hear the news? I was snacking on pot stickers with my family at my sister-in-law's apartment last night when I noticed my Facebook status feed exploding with reports about the death of Steve Jobs -- news reported by citizen journalists ...

Will the Apple brand become more open without Steve Jobs?

Thursday, August 25th, 2011

Where is the Apple brand headed in the aftermath of Steve Jobs's resignation as CEO? It's a significant question for one of the world's most valuable companies (depending on the daily ups and downs of the stock market.) Steve Jobs is more than the face of the Apple brand -- he ...

How a $50 iPod Shuffle cost me $1,000

Friday, April 15th, 2011

The Apple product experience does not always live up to the Apple brand name. Case in point: recently my daughter purchased an iPod Shuffle after carefully saving $50 in her piggy bank. Her excitement was palpable as we made our purchase at a nearby Apple Store. As I drove us ...